WHITE PAPER

Go-to-market strategies for patient-facing digital health solutions

Having the right digital solution to solve patient or provider pain points is only the first step to reaching your target audience. Employing effective marketing strategies can get pharma companies closer to making digital an integral part of the patient experience.

In this white paper, we're unpacking methods of encouraging patient adoption and engagement, such as:

Clearly defining patient value propositions
Inviting patients and advocates to join the design process
Designing with the goal of meeting specific patient needs—both known and unknown

We're also exploring ways of engaging healthcare providers, including:

Defining the healthcare provider value proposition
Determining what will garner healthcare provider endorsement
Creating education-focused marketing campaigns

Lastly, we're discussing steps to achieve commercial team activation, such as:

Educating sales reps on the value of your digital product
Formalizing commercial team commitment
Planning for post-launch activities

Download the white paper today to get the details and unlock additional steps to engage all three audiences.